disclaimer

i am writing today to express my disappointment and anger over your deceptive labeling practices. i refer to your product “brianna’s vinaigrette”, which i feel i was lured into purchasing by false promises. now, everyone who knows me knows i love artichokes. having grown up near castroville, artichokes have been a special part of my life for as long as i can remember. so naturally, i was delighted when i saw, in the salad dressing aisle of my local greengrocer, a bottle of your “brianna’s vinaigrette” with its attractive illustration of an artichoke on the label, luscious and inviting. my mouth began to water as soon as i thought of eating a delicious artichoke. i purchased a bottle and immediately went home, thinking all the way of how delicious artichokes are, and how much i would enjoy eating one. however, when i got home and went into the kitchen and began to pour out the contents of the bottle, i sensed something wrong almost instantly. imagine my disappointment when i saw that, in fact, there were no artichokes in the bottle, whole or in part. i quickly read the label, and my disappointment grew to anger when i discovered that there was not event the slightest trace of artichoke anywhere in the ingredients.

what could you have been thinking? am i to believe that the tempting depiction of my favorite food, the artichoke, on your product’s label was no more than a “serving suggestion”? either you have grossly underestimated the public’s passion for artichokes, and are oblivious to our responses, or, worse, you have cynically manipulated our enthusiasm and are actively “working” us for your financial gain. either way, something needs to change. in a perfect world, you would refrain from picturing ingredients that you do not actually use in your products. but perhaps a simple disclaimer would be satisfactory. for me, however, only a genuine artichoke will do.