bug goes crunch: it wouldn't be make believe

bug goes crunch

Thursday, January 19, 2006

it wouldn't be make believe

right around freezing this morning, on that crunchy layer of packed snow/ice in the neighborhood. and a few icy scares along the rest of the journey as well. wish i could find the camera.

it seems a little odd, in this consumer cliamte that is so aggresively directed by marketing and focus groups and similarly over-wrought concept wonks, that the daimler-chrysler company would cheerfully, and without guile, display at the north american auto show its concept car named the dodge "challenger". sure, some of us older types remember the original dodge challenger, with varying degrees of fondness, but certainly there are more of us for whom the name "challenger" represents horrific tragedy, something blowing to smithereens and all lives lost and no traces ever found. what exactly were the boys thinking of when they greenlighted that name again? of course this is the same industry that is worried about the decline in suv sales, which anybody could have seen coming (anyone not completely intoxicated by the copious profits generated from suv sales, that is). what are we to do? we totally flooded the market with these things, and now that everybody who wants one has one (or two, or three), we think maybe we may have a little extra capacity. and what's with the price of gas, anyway? what difference does that make? can't they just find some more oil? there's plenty, right? i don't know why they can't just find some more oil. i mean just do it, for christ's sake. when the man upstairs says "we need a retractable roof for 2004", we just do it. here's your retractable roof. oh yeah and on-board gps and stuff. just do it. so where's the gas? what's the deal with those guys?

on the subject of automobile names, i was nearly sideswiped by a subaru "tribeca" this morning. i'm sorry, but that's ridiculous. let's name a car after a trendy part of manhattan where you are better off not even owning a car. or is it the film festival, following the example of the plymouth "sundance"? here are some car names that haven't been used yet:

hibachi
pendant
temblor
puncture
stoat

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